Introspection

Unknown reference: google.support.utm Failed to render google.support.utm: undefined method `variable' for nil:NilClass

Google Analytics

Google Analytics should be installed on websites to track a swathe of user facing data essentially automatically.

It is possible to add context to Google Analytics by supplying UTM parameters(google.support.utm) in the URL. As much as possible it is good to standardize on the UTM parameters; the following being the "known" UTMs:

UTM

Source

Term Reference

git

Stored as part of the git artifact. For example, part of the git body

Medium

Term Reference Used with

body

The body component of a git artifact

git

Campaign

Term Reference

tf-bioprofile-co

A GitHub repository

tf-littleman-co

bit.ly is configured to list URLs with the link shortener l.littleman.co to omit such back references from the URL in the page.

Additional Reading

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